Karlheinz Eberts is responsible for digital innovation at Generali Deutschland´s health insurer Central Krankenversicherung, with 1.7 mio. clients one of the largest private health insurance companys in Germany. After finishing his business management studies, he started his career in the marketing devision of the Central. Later he was setting the new media and direct marketing channels of the insurer Envivas Krankenversicherung. Currently he is responsible for digital innovation in the company’s corporate organization.
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