We conducted interviews about a phenomenon called Life Sucks Disease and noticed something interesting. For women, between the ages of 27 and 32 there are a lot of changes happening in their lives, a lot of decisions to be made and a lot of stressors.
How do digital natives find medical help tomorrow? In ill and wellbeing times, in the most simple way, with the best advice at any time. Will they be waiting in a hot and overcrowded surgery? Will they be asking Dr. Google? GOOD QUESTION. The first answer is: never get ill in the first place. The second answer might be: find somebody in a digital world, which does know you very well, but doesn’t get on your nerves, that is trustworthy and can read every wish basically from your lips. She will take your health issues seriously and provide a general health guidance for you. And she is there, whenever you need her, 24/7 without getting stressed out. Like a concierge in five star hotel or at your premium living place. How does the future door to digital medical help look like, that is first choice in any health case. Who will it be that you consult just before seeing a doctor?
Lots of digital health features (as telemedical calls, self testings or doctor visit appointment management) are readily available, but they are not connected in a customer friendly way.
How could a very easily approachable, simple, intuitive and yet reliable and apt door opener to this health world look like. The challenge is to create a platform, that attracts clients to log in, stay in and come back to this health world. Consider using gamification approaches or other means to bridge the gap between no interest in times of wellbeing and a suitable long term engagement in cases of prevention or disease treatment. A long term customer journey could for example start with: Every user gets engaged for self testing in mental health, diabetes, back problems, etc. Every self tester receives a customized, autonomously generated result sheet with suggestions for a better health or lifestyle.
Some questions for consideration to kick you off might be:
How can we engage people to klick in – even in wellbeing times?
What kind of features does an e-health platform need to have, so that people reach out to, before searching in Google?
How does a simple, attracting and intuitive working interface look like?
How does an optimal patient/customer/client journey in a month or a year’s time from now look like?
How can the platform work with different information for different target groups?
How can we connect health services and customer experience (tailor made/ individualized)?
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